brand director
with both
and strategic thinking
Offering systematic approach to projects and an open heart to people
For more than 14 years been driving design excellence and collaborating to ensure the team delivers high-end creative solutions to support marketing strategy across multiple channels and foster brand growth
Built solid concepts and originated fresh brand designs for Hampton by Hilton, Knauf Insulation, Alpha Bank, Ehrmann, Reckitt Benckiser (Finish, Nurofen)
For more than 14 years been driving design excellence and collaborating to ensure the team delivers high-end creative solutions to support marketing strategy across multiple channels and foster brand growth
Built solid concepts and originated fresh brand designs for Hampton by Hilton, Knauf Insulation, Alpha Bank, Ehrmann, Reckitt Benckiser (Finish, Nurofen)
creative
Multidisciplinary
and design team lead
y.krykhtina@gmail.com
Krykhtina
I'm Julia
Hi,
+1 (511) 146-8889
Multidisciplinary
art director
experienced
in brand strategy
art director
experienced
in brand strategy
My portfolio contains diverse cases, such as developing attractive brands from scratch and growing them together with clients, consistently supporting brand communication in a range of channels, maintaining high standards of executions for B2C, B2B and FMCG local and global companies focused on the Russian, Central Asian, UAE markets
I focus on the combination of systematic knowledge with emotional attributes of brands to help companies achieve their goals, by standing out from competitors and delivering key values to their customers
I focus on the combination of systematic knowledge with emotional attributes of brands to help companies achieve their goals, by standing out from competitors and delivering key values to their customers
Creativity
meets strategy
meets strategy
NUROFEN©
Packaging design and adaptation of label designs, as well as point-of-sale materials
Design support and maintenance. Redesigns. New SKU development while maintaining the style of the product line. Various communication materials crafting for both digital and offline channels
Design support and maintenance. Redesigns. New SKU development while maintaining the style of the product line. Various communication materials crafting for both digital and offline channels
Brand of British multinational consumer goods company, producing health, hygiene and nutrition products
2017-2020
naturwurze©
Full-circle branding for a major industrial conglomerate aimed at forging a new path in operations by creating new brand
Immersed in an insightful positioning workshop with the client to craft the core concept. Coined a name, forge a logo, and breathe life into the captivating industrial packaging design. Sealed the identity with a trademark. Brought it up to a high visual standard and created corporate style guide
Immersed in an insightful positioning workshop with the client to craft the core concept. Coined a name, forge a logo, and breathe life into the captivating industrial packaging design. Sealed the identity with a trademark. Brought it up to a high visual standard and created corporate style guide
Ingredients for food enterprises
2018-2024
pentrimax©
Creating a B2B company's brand from scratch
Optimizing the brand positioning strategy according to the owners' vision and market analysis. Developing a brand ingredient. Legal naming, copyrighting, identity creation. Preparing materials for offline and digital marketing, business meetings and presentations, and participation in international exhibitions
Optimizing the brand positioning strategy according to the owners' vision and market analysis. Developing a brand ingredient. Legal naming, copyrighting, identity creation. Preparing materials for offline and digital marketing, business meetings and presentations, and participation in international exhibitions
Protective coatings for industrial facilities
2017-2020
EHRMANN©
Long-term collaboration is maintained with the marketing department with the purpose of crafting new products, the adaptation of products from other countries, and the design support of a portfolio comprising more than 11 brands
Global family company with German origins, producing yogurts and dairy products
2014-2024
ENT clinic©
We underwent a restyling process, crafted a new brand positioning, defined the key brand communication idea, designed the logo and corporate identity. Came up with visual guidelines for working with franchisees - stylized the brand's meanings and design system in a brand book
Chain of seven ENT clinics with a franchise
2018-2024
OXY BALANCE©
Complete product branding for a major sports nutrition manufacturer
Conducted express analytics, researched the market, competitors, consumers, and trends. Developed the brand platform. Created the brand's identity and communications: name and slogan, style, and product label series. Registered the trademark. Established visual standards in a style guide
Conducted express analytics, researched the market, competitors, consumers, and trends. Developed the brand platform. Created the brand's identity and communications: name and slogan, style, and product label series. Registered the trademark. Established visual standards in a style guide
Vitamin-enriched drink infused with oxygen
2019-2022
direct credit©
Corporate identity redesign. Optimized communications in terms of meanings, copywriting, and visual execution. Standardized presentation templates for the sales department. Development of design materials to attract new partners in the regions
B2B online loan service within a large company uniting over 50,000 stores. The top broker solution by sales volume
2022-2023
HAMPTON BY HILTON©
The development of a large-scale offline and digital creative advertising campaign is underway, focusing on showcasing the convenience of combining a conference center and hotel on a single site
Franchised hotel and conference center
2019
ecomelt©
A grand redesign project, involving streamlining the brand concept, crafting a new corporate style, website, and preparing for international exhibitions. Achieved a significantly heightened response during events and boosted the efficiency of the partnership department through the use of new communication and presentation materials
Enhancing B2B enterprises with adhesive technologies for over 20 years
2020-2024
olympus©
Restyling. Redefined the style and company image. Designed a new logo and corporate identity. Organized the visual standards in a style guide
Aesthetic medical clinic
2017-2018
EHRMANN©
Long-term collaboration is maintained with the marketing department with the purpose of crafting new products, the adaptation of products from other countries, and the design support of a portfolio comprising more than 11 brands
International family company with German origins, producing yogurts and dairy products
2014-2024
KNAUF INSULATION©
spezio©
The project involves creating a captivating key visual to engage six distinct target audiences. Development of product packaging and creative advertising communications for insulation, specially designed for cold, northern regions. Adaptation cater to both offline and digital media platforms
Branding a new B2B company from scratch to start selling products in a new price category within a large holding
Conducted an analytical workshop, developed a key idea, outlined the brand's advantages and personality. Created a name and logo, slogan and corporate identity, label design and industrial packaging. Registered the trademark. Stylized the brand's meanings and design system in a guideline
Conducted an analytical workshop, developed a key idea, outlined the brand's advantages and personality. Created a name and logo, slogan and corporate identity, label design and industrial packaging. Registered the trademark. Stylized the brand's meanings and design system in a guideline
One of the sub-brands of an international company that has been producing insulation materials since 1932 in more than 300 factories around 90 countries
Manufacturer and supplier of ingredients for food production
2017-2020
2017-2024
easy breezy©
Launch of a new B2C brand
Together with the client, we systematized market experience and knowledge, focusing on trends, market dynamics, and competitors. Conducted market and product research, as well as brand positioning workshop. Created concept, unique name, copyright, brand design and communication materials for the laundry service. Registered a trade mark. Following the launch, we provided design support for 2 years
Together with the client, we systematized market experience and knowledge, focusing on trends, market dynamics, and competitors. Conducted market and product research, as well as brand positioning workshop. Created concept, unique name, copyright, brand design and communication materials for the laundry service. Registered a trade mark. Following the launch, we provided design support for 2 years
Chain of daily dry-cleaning
2018-2021
botanicup©
Brand creation from scratch
Сonducted an analytical workshop, developed the core idea. Created the name and slogan, style, packaging, and a series of product label designs. Finalized the communication materials
Сonducted an analytical workshop, developed the core idea. Created the name and slogan, style, packaging, and a series of product label designs. Finalized the communication materials
Natural tea capsules for Nespresso machines
2020-2021
Packaging design and adaptation of label designs, as well as point-of-sale materials
Design support and maintenance. Redesigns. New SKU development while maintaining the style of the product line. Various communication materials crafting for both digital and offline chanels
Design support and maintenance. Redesigns. New SKU development while maintaining the style of the product line. Various communication materials crafting for both digital and offline chanels
Brand of British multinational consumer goods company, producing health, hygiene and nutrition products
FINISH©
2017-2020
+1 (511) 146-8889
y.krykhtina@gmail.com